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A complete re-imagining of the Wine Shelf. Created at Constellation Brands with a focus on Assortment, Flow and Space.

Reviewed current distribution of portfolio among all reporting retailers. Segmented and prioritized portfolio with development of KPI goals against Channel Segmentation.

Established Annual Planning process, tools, and reports for Account Teams to track Goals, Progress and Results. Utilized across Sales, Operations, and Marketing teams.

Created visual examples of Beer, Wine, and Spirit Shelf Blueprints for Supplier Marketing, Distributor Sales Teams, and Retail Buyers to establish what success looks like.
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